Matthew Gitlin

Co-Founder and Senior Advisor

"“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”"


Matthew Gitlin is a co-founder and Senior Advisor at Qualia Bio. He is also the Founder of BluePath Solutions, a health economic and value marketing consultancy. He has more than 20 years of experience in the healthcare industry across multiple settings including academic, hospital, pharmacy and pharmaceutical sectors. Matthew has launched multiple products globally and developed pricing and market access strategies for pharmaceutical products across the lifecycle during a dynamic landscape of policy, payment and pricing reforms. Matthew holds a PharmD from the University of California, San Francisco, has authored several clinical and health economic publications, and is an Assistant Professor for the School of Pharmacy at the University of California, San Francisco.

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